Sponsored Track Schedule

Room 6305, 3F

	Saturday, November 12
	Time	Session
	10:00-11:00	Using Game Development Tools to Ensure Efficiency Wei Zhang (Technical Director \| Beijing Emag Software Co., Ltd)
	11:00-12:00	Expand Your Customer Base: Optimize Games for Intel HD Graphics Cage Lu (Application Engineer \| Intel Corporation)
	12:00-13:45	LUNCH
	13:45-14:30	Physics for Massively Multiplayer Online Games Ross O'Dwyer (Worlwide Head of Support \| Havok)
	14:35-15:20	Lua Prototyping and Lua Module Extensions for the Havok Vision Engine Thomas Pollak (Developer \| Havok)
	15:25-16:10	Vision Customer Case Studies Justin Song (Presales Engineer \| Havok)
	16:15-17:00	From DX11 to Mobile: Development of a Multi-Platform Game Engine Harry Kim (Lead Korean Support Engineer \| Havok)

	Sunday, November 13
	Time	Session
	10:00-11:00	Making Waves: How Publishers Leverage Facebook and Comprehensive Services to Help Developers Achieve Global Success Billy Wong (Associate Director \| 6waves)
	11:00-12:00	Socialized Open Platform: Zero-Cost Plan in iTown Jinyu Cen (Product Director of Online Game Department \| Netease )
	12:00-13:45	LUNCH
	13:45-14:45	The Planning and Design of Serious Games Huamin Li (Deputy Director of Operating Simulation Dept. \| Crystal Digital Technology Co. Ltd (Shanghai)
	14:50-15:50	Different Health Games, Different Approaches Michaël Bas (CEO \| Ranj Serious Games)
	15:55-16:55	Build a Pan-game Industry Circle Basing on Openness and Cooperation Gang Wang (Director \| China Mobile Group Jiangsu Co., Ltd.)
	16:15-17:00	PANEL: The Application and Development of Serious Games Moderator: Haiyong Ma (Vice-president & Secretary General \| Shanghai Information Services Association) Panelists: Qiuping Yang (Director \| Xuhui Soft Base) Qi Wang (General Manager \| Shanghai Online Information Technology Co., Ltd) Sky Li (Vice President \| WuXi Giant Network Technology, Inc) Vivian Wang (Vice Manager \| Shanghai e-Generation Network Technology Company Limited) Areil Cai (Business Director of Greater China Area \| Crytek GmbH) Li Yu (Adviser \| GianTown-Tek ; Boarder & VP \| TOSE Software (Shanghai) Co., Ltd. and TOSE Software (Hangzhou) Co., Ltd.)

Sponsored Track Sessions

Socialized Open Platform: Zero-Cost Plan in iTown

Jinyu Cen
Product Director of Online Game Department | Netease

Introduction of Open Platform
Introduction of iTown
Open of iTown
Community of iTown
Prospect of iTown
Funding Support
How to chose open platform
How to join iTown

Using Game Development Tools to Ensure Efficiency

Wei Zhang
Technical Director | Beijing Emag Software Co., Ltd

Game Tools, facilitate the developers, designers, artists' division of labour and integration. Excellent tools can significantly shorten the development cycle of iteration, ensure verifying the ideas efficiently and provide low cost amendments. The quality of the tool directly affects the quality of the game. Game developers need to know the tools, which can play a key role in the development operation of mobile games. Discussion on creating high-quality tools note and how to use the tools to better improve the efficiency of the development team.

Expand Your Customer Base: Optimize Games for Intel HD Graphics

Cage Lu
Sr. Application Engineer | Intel Corporation

Expand your customer base by optimizing your game for Intel 2nd Generation Core CPUs (code name Sandy Bridge) with HD graphics. In this session, we will provide a brief overview of the architecture and graphics APIs that enable stunning graphics and gameplay on Intel’s latest CPUs. Beyond game design, we will look at optimization tools such as the Intel Graphics Performance Analyzer to help fine tune your game. We will look how XuanYuan was optimized for Intel HD graphics, with suggestions to help overcome common performance pitfalls and make your game play well on the PC. Attendees have a chance to win SSD drives or Intel 2nd generation Core CPUs in a lucky draw!

Physics for Massively Multiplayer Online Games
	Ross O'Dwyer Worldwide Head of Support \| Havok This session will illustrate how the MMO player experience can be enhanced through modern physics middleware solutions. We will look specifically at the challenges of realtime simulation in dynamic MMO environments and consider how these challenges effect content creation, realtime simulation and character movement in a streaming environment.

Lua Prototyping and Lua Module Extensions for the Havok Vision Engine

Thomas Pollak
Developer | Havok

Giving an overview of Vision's most recent Lua API, which allows scripters and programmers to rapidly build a powerful prototype. The presentation will also cover 'hands on experience' by extending a simple, fully Lua operated prototype. Going on with an introduction on custom Lua modules in Vision using SWIG, which generates C++ wrapper code of your custom entites and components. Finally the lecture shows how to make use of this custom wrapper code and integrate it into Vision and to the presented prototype.

Vision Customer Case Studies
	Justin Song Presales Engineer \| Havok The presentation gives you the idea of what kind of games have been created with vision engine and what kind of technologies, which aspect of vision engine has been used to create a game by a various studios.

From DX11 to Mobile: Development of a Multi-Platform Game Engine

Harry Kim
Lead Korean Support Engineer | Havok

The rise of mobile platforms has opened up new opportunities for game developers, but at the same time it has created new technological challenges, especially for multi-platform development. Being able to work with a single set of middleware solutions across all targeted platforms - from PC over consoles to mobile devices - reduces risk and shortens development times significantly.

This talk answers the question how platforms with vastly differing performance characteristics, input devices, and screen sizes can be targeted with the same game engine. It explains the challenges Havok/Trinigy faced when porting the Vision Engine from PC and consoles to iOS and Android, and provides insights into the platform-specific solutions we found for rendering, user input, scalability, and scene editing.

Making Waves: How Publishers Leverage Facebook and Comprehensive Services to Help Developers Achieve Global Success

Billy Wong
Associate Director | 6waves

While most Chinese developers are focused on making games for China, what about the world's largest social network, Facebook? How can developers find the most comprehensive services available to increase their success rates?

This presentation will detail successful case studies and reveal recent innovations in Facebook gaming. We will also share updates on new tools and the latest developer resources available to social and mobile gaming companies.

The Planning and Design of Serious Games

Huamin Li
Deputy Director of Operating Simulation Dept. | Crystal Digital Technology Co. Ltd (Shanghai)

How serious games learn roles, scene, and mission systems from traditional games, explore the balance design between seriousness and entertainment.

Different Health Games, Different Approaches

Michaël Bas
CEO | Ranj Serious Games

Within the Health Care Business different problems arise. Will the Health Care, as we know it, be sustainable? Can we afford the growing costs of a population that is getting increasingly older? Serious games might be an answer to some of the issues. But not for all. To distinguish what problem to tackle with what specific game mechanics is not simple. A lot is still unknown. Research is needed.

And how should serious gaming be implemented? As a paid service? As an educational tool? As part of the medication? Serious games for Health is still a brand new terrain that asks for brand new and innovative ideas.

In his speech, Michael Bas, will talk about these issues and will show several games made by Ranj serious games over the years.

Build a Pan-game Industry Circle Basing on Openness and Cooperation

Gang Wang
China Mobile Group Jiangsu Co., Ltd.

Game Base introduces game development ideas, highlights and achievements.

Based on the concept of open and innovative cooperation, Game Base embraces wide partnership with industry players, supports the growth of cultural and entertainment industry, and aims to build a healthy game industry to achieve growth for all.

Panel: The Application and Development of Serious Games Understanding of Serious Game Industry Case Sharing in the field of Serious Games Understading in how to make profit in Serous Games Market Expectation from guests of honors to Serous Games
Moderator:
	Haiyong Ma Vice-president & Secretary General \| Shanghai Information Services Association
Panelists:
	Qiuping Yang Director \| Xuhui Soft Base	Vivian Wang Vice Manager \| Shanghai e-Generation Network Technology
	Qi Wang General Manager \| Shanghai Online Information Technology Co., Ltd	Areil Cai Business Director of Greater China Area \| Crytek GmbH
	Sky Li Vice President \| WuXi Giant Network Technology, Inc	Li Yu Adviser \| GianTown-Tek; Boarder & VP \| TOSE Software (Shanghai) Co., Ltd. and TOSE Software (Hangzhou) Co., Ltd

(back to top)

Panel: The Application and Development of Serious Games Understanding of Serious Game Industry Case Sharing in the field of Serious Games Understading in how to make profit in Serous Games Market Expectation from guests of honors to Serous Games
Moderator:
	Haiyong Ma Vice-president & Secretary General \| Shanghai Information Services Association
Panelists:
	Qiuping Yang Director \| Xuhui Soft Base	Vivian Wang Vice Manager \| Shanghai e-Generation Network Technology
	Qi Wang General Manager \| Shanghai Online Information Technology Co., Ltd	Areil Cai Business Director of Greater China Area \| Crytek GmbH
	Sky Li Vice President \| WuXi Giant Network Technology, Inc	Li Yu Adviser \| GianTown-Tek; Boarder & VP \| TOSE Software (Shanghai) Co., Ltd. and TOSE Software (Hangzhou) Co., Ltd

	online track
	global track
	social games track
	indie games summit
	mobile summit
	tutorials
	sponsored track

Sponsored Sessions

Sponsored Track Schedule

Saturday, November 12

Time

Session

Sunday, November 13