GDC China 2010 Conference

GDC China features lectures and panels based on a comprehensive selection of game development topics taught by leading industry experts. Content at GDC China will be divided into two tracks and three summits. Read below to find the track(s) that best suits your needs.

• Tracks
• Summits
• Tutorials

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Tracks

Online Game Development and Business

It's not enough for many users just to play an AI on their own little home computer. People use games to connect with other people. Communities develop around games and with it opportunities for innovation, creativity, and revenue. Online gaming has its own set of opportunities and its own set of challenges. From small flash games embedded in web sites to make them stickier, to massively multiplayer environments and persistent worlds, the possibilities here are only limited by imagination. As more users come online with faster computers and faster connections, the demand is skyrocketing.

Global Game Development/Outsourcing

The China game industry has developed beyond the agent operation model and outsourcing model. Export of China game products is growing at an accelerated pace. It is time to think about how to internationalize and further enhance cross border collaboration to capture the market opportunities. Whether it is the export of Chinese games or the localization of overseas games, the unique cultural, geographical, legal, channel, competitive landscape and user behavior are all important considerations that will make or break the product strategy.

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Summits

Mobile Games

The evolution of gaming on mobile devices has to keep pace with rapid changes in the technology, mobile OS, networks, and competition. Small, tight and viral programs that can be run by millions and produce great revenue are pursued by top game developers. Keeping up with development in such a rapidly changing, multi-platform, mega-user environment has a target that keep shifting with each new tech spec or innovation.

Independent Games

The Independent Games Festival China (IGF China) serves to promote the development of independent games, showcase the best-of-breed products and foster collaboration among the Chinese game development community. During these tough economic times, the Independent Games Summit will facilitate the sharing of best practices and the improvement of business models. Additionally, this summit strives to create business opportunities in order to help original Chinese games flourish not only in design and technology, but also in content and more.

The Independent Games Summit will be held in conjunction with the 2nd Annual Independent Games Festival China taking place at GDC China 2010. Visit www.igf.com for more information of Independent Game Festival.

Social Games

Few areas of our industry have moved as fast as the rise of socially connected gaming. Today we see that many of the most popular games in the world are played on social networking services. These games are capturing tens of millions of mainstream users, people who do not consider themselves gamers–exactly the audience that was the growth path for the casual games market, which is facing challenges such as lack of innovation and decreasing price points. The Social Games Track sits at the intersection of these converging trends, bringing together leading thinkers and business people to provide the attendee a snapshot of the industry and where it is going. Attend to learn about the secrets of vitality, the next generation of mass market multiplayer, the ways in which virtual worlds are changing to meet the demands of an ever-growing audience, and opportunities for new players in both mature and emerging markets.

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Tutorials

Check back soon for more information.

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