Zero to 30 Million, How an Australian Mobile Game Became a Chinese Hit
Henry Fong (Yodo1)
Ski Safari is a casual single player game on iOS and Android developed by Australian Indie Games Studio Defiant Development. This session will document the step by step journey of Ski Safari's ascension from a little known foreign mobile game in the Chinese smartphone market, into one of the most played games in the China market across both the iOS and Android platforms. Starting with culturalization of the base game content, we will dissect how the game grew from a premium download title on the App Store, into a F2P franchise distributed over hundreds of Chinese Android appstores and has been featured across all 3 Chinese mobile carriers as well as leading Chinese platforms such as 91.com, 360, Baidu and Tencent.