CONFERENCE
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BUSINESS
The Business & Marketing Track seeks to educate and inform developers about the business of game development and ways in which their business can be improved.
View all GDC China 2012 sessions
HIGHLIGHTED SESSIONS
Journey to the East: 5 Keys to Successful Global Development
Michael Li (Kabam China)
With increasingly rich talent pools and a booming gaming industry, China is an attractive place to open shop. USA-based Kabam, Inc. took the leap in 2010, opening an office in Beijing. Since then, Kabam China has evolved from an exploratory satellite office into a full-scale development studio, capable of producing Top Grossing Western hits like Kingdoms of Camelot: Battle for the North. In this talk Kabam's co-founder Michael Li will share lessons learned from the long (and sometimes rocky) path to establishing a highly functional and successful bi-cultural studio in China.
Publishing Tips for iOS and Android
Eric Tan (Game Loft)
With the China app store reviewing few thousands of apps a week, how can a developer or publisher standout from the rest? Here, Gameloft's Eric Tan will share with you the success formula that had lead Gameloft to becoming App Annie's #1 International Publisher in China. In addition, with Android smartphone shipments growing exponentially, why is the China market so complex? Here, Eric will share the outlook, the key players as well as tips on which platforms to invest so that developers and publishers can generate maximum return in this day & age of limited investment and resources. This will be an insightful sharing session that will no doubt keep you upbeat & optimistic in a challenging China mobile gaming market.
Working in the European Market
Ian Baverstock (Tenshi Ventures LLP)
Whether you are looking to take your games to a European audience, partner with European developers or are considering investing in companies there; the European market is complex and varied. This talk will provide an up to date picture of the industry in Europe; the relationship between different types of business and the markets they operate in. It will go on to outline opportunities and challenges that are arising from the rapid rate of change in the market that is happening today.
Unveiling the Secrets of Mobile Social Game Operation
Dr. Shumian He (GREE Beijing, Co., Ltd.)
GREE, a global mobile social gaming company, launched its first mobile social game Fishing Star (Tsuri-Sta) in 2007. The game has attracted a large number of loyal players and maintained a high level of revenue ever since. Taking Fishing Star as an example, I would like to discuss how to drive in-app purchases effectively, from both theoretical and practical point of views, and further reveal the importance of platform in game operations.
Fastest Game in the West
Brandon Sheffield (Necrosoft Games)
This talk will discuss the major trends seen in the Western game market across the last year-or-so, from platforms, middleware, and engines of choice, through to trends in game design theory, player engagement, and beyond.
The talk will draw from Brandon Sheffield's time as editor-in-chief of Game Developer magazine, using exclusive data from the magazine's surveys and articles, such as our Salary Survey, showing how much people are making in the Western game industry; our production survey; the Front Line Awards which showcase the best in tools and middleware, and more.
He will also discuss the trends he's seen emerge through his many discussions with developers from around the game-making world, relating how they differ from Eastern markets.
The talk will draw from Brandon Sheffield's time as editor-in-chief of Game Developer magazine, using exclusive data from the magazine's surveys and articles, such as our Salary Survey, showing how much people are making in the Western game industry; our production survey; the Front Line Awards which showcase the best in tools and middleware, and more.
He will also discuss the trends he's seen emerge through his many discussions with developers from around the game-making world, relating how they differ from Eastern markets.
Social Gaming Market in the Russian Speaking Internet Sector
Ekaterina Korkina (LLC EVA Studio)
We are going to present the information about the development of Russian social gaming industry, introduce the figures and take the lid of Russian social media market. Having great experience with partners from Europe, the USA and especially China we can make a conclusion that interest to Russia is growing in the world.
ALL BUSINESS & MARKETING SESSIONS
| Core Games, Real Numbers: Comparative Stats on Asian & Western Games Emily Greer (Kongregate) |
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| Data Analysis in Game Design: What is a Good BI System, at What Stage of a Startup Harry Liu (Kabam) |
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| Fastest Game in the West Brandon Sheffield (Necrosoft Games) |
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| Journey to the East: 5 Keys to Successful Global Development Michael Li (Kabam China) |
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| Publishing Tips for iOS and Android Eric Tan (Game Loft) |
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| Social Gaming Market in the Russian Speaking Internet Sector Ekaterina Korkina (LLC EVA Studio) |
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| Unveiling the Secrets of Mobile Social Game Operation Dr. Shumian He (GREE Beijing, Co., Ltd.) |
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| Working in the European Market Ian Baverstock (Tenshi Ventures LLP) |
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