The Business & Marketing Track seeks to educate and inform developers about the business of game development and ways in which their business can be improved.
Please note: this information refers to GDC China 2014, check back for updates.
|7 Steps to Mastering Native Advertising on Mobile
Stephen Chung (AppLift Inc.)
|Awesome Video Game Data
Geoffrey Zatkin (EEDAR)
|Let Those Really Love IPs Make Games
Anson Xu (The Dream)
|Managing Game Development Process and Creativity Across Regions and Cultures
Andy Zhong (FunPlus)
|Simple Skills to Rapidly Improve the Business Value of Mobile Game Products
Shiying Wang (Linekong Enteractive Co., Ltd.)
|Success of CP: Learning from Products of 10 Million Monthly Income
Tony Ni (FL Mobile)
|Unexpected Growth: Surge in Gamers in Southeast Asia and in China
Xiaofeng Zeng (Niko Partners)