Advisory Board

William Chen

Vice President
Shanda Games

William Chen joined Shanda Games as Vice President of Development in Dec. 2010. He is currently in charge of Central Technology Division and Central Art division. He is also acting as producer for internal MMO games, Mobile games and Web games. William started his game career in 1994. Before joining Shanda Games, he has been Senior Technical Director for EA Canada, Director of Technology for Disney Interactive and Technical Director for Activision. Since 1994, William has shipped more than 20 titles on almost all major platforms and these titles include Final Fantasy VII, Call of Duty III, Star War Episode III and Spiderman 3.

Yingfeng Ding

Deputy Director of Online Game Department & Product Director
Fantasy Studio (Fantasy Westward Journey) of NetEase

Mr. Yingfeng Ding is the Deputy Director of Online Game Department & Product Director of Fantasy Studio (Fantasy Westward Journey) of NetEase. He joined NetEase in 2002 starting from the numerical design team of Westward Journey Online II and started leading the design and development work of Fantasy Westward Journey since 2003. Fantasy Westward Journey was launched on Jan 16th 2004 and now as the No.1 MMORPG Game in China, still keeps the records of over 2.32 million peak concurrent users and more than 200 million registered user accounts as of today.

Mr. Yingfeng Ding started his journey in game industry from 1998 and he severed as chief designer of PC game named GuLong and his heroes at Shenzhen Gameking before joining NetEase.

Ellison Gao

Co-founder & CEO
Five Minutes Inc.

Ellison Gao graduated from Huadong Technology University in 2006, major in Information Technology Engineering. He received his start-up funding from the Shanghai Technology Entrepreneurship Foundation for Graduates and founded “You and Me Information” in the same year. As the Co-founder and CEO, he was responsible for product planning and daily operations. In June 2008, “You and Me Information” entered into social game filed with a new brand “Five Minutes”. Ellison created the masterpiece Happy Farm with his team, one of the most successful social games. Little War, Little Captain and other games are very popular as well. Ellison Gao and his team always insist on making original games and enjoying making them. They hope their original social games can bring more fun to the gamers!

Billy Hsu

CEO
DJL Worldwide

Billy Hsu is a computer game and software executive with extensive experience in development and operations in both US and China. Billy is currently the CEO for DJL Worldwide, where he consults for international investors and game companies in evaluating investment opportunities. Previously, Billy held various managerial positions at game and technology companies, including Electronic Arts (EA), Portola Dimensional Systems, and Autodesk. While working at EA, Billy built the Sims console franchise in US and then EA China Studio in Shanghai. Billy is a recognized expert in building and managing game studios for PC, Console to Online platform. He led AAA titles such as SimCity, The Sims, and Pogo China. Billy sits on the board of GDC China and speaks frequently at SIGGRAPH and other game and animation related events.

Xiaoyue Xu

Lead Engineer
Ubisoft Shanghai

With 10 years experience in the video game industry both on PC and console productions, Xiaoyue Xu is one of Ubisoft Shanghai's foremost experts.

Since joining Ubisoft Shanghai in 1998, Xiaoyue Xu has worked as Lead Engineer on many international best-selling titles, including Rayman Rush (PlayStation), Tom Clancy's Ghost Recon^® (PS2), Tom Clancy's The Sum of All Fears (PS2), Tom Clancy's Ghost Recon^® 2 (PS2), Tom Clancy's Ghost Recon Advanced Warfighter^® (Xbox) and Tom Clancy's Ghost Recon Advanced Warfighter^® 2 (PS3, online). He has also contributed to other projects such as Rayman^® 3 (GameCube), Tom Clancy's Rainbow Six^® 3 (PS2), Tom Clancy's Splinter Cell Double Agent^® (Xbox360) and Tom Clancy's EndWar™ (Xbox360, PS3 & PC), the most recent creation to come out of the Shanghai studio, a game that was awarded Best Strategy Game from the Game Critics at E3 2008.

In many of the projects mentioned above, Xiaoyue Xu had the opportunity to lead teams of over 20 people and to actively contribute to the overall smooth-running of his projects. With every console shift, Xiaoyue Xu has proven to be a true technological pioneer, taking the next-gen head-on. He was one of the driving forces behind the studio's first PS3 (Ghost Recon Advanced Warfighter^® 2) and PS2 (Ghost Recon^®) projects; he was also involved in the studio's first Xbox 360 game. Every time Xiaoyue Xu takes on a new challenge, he sets standards for future projects.

Xiaoyue Xu is a graduate of Zhejiang University (class of 1996).

Eric Chang

CTO & Co-Founder
XPEC Entertainment Inc.

Eric Chang graduated from National Tsing Hua University with a Master degree in Electrical Engineering in 1990 in Taiwan. Currently working at XPEC as CTO, he is in charge of the planning and development of central technology for XPEC group. He has been working in the game industry for over 18 years. Since 1993, he has taken the role of lead programmer, programming manager, technical director, producer, production director or general manager during various phases in his career, and also has had many co-development experiences with North America and Japanese game developers such as NBGI, Activision, SCE Asia and Metro3D. He has participated in over 15 titles production across different video game platforms (PC, Saturn, Dreamcast, Xbox, Xbox 360, PS2, PSP, PS3, GBA, GameCube, NDS, and Wii) throughout the years.

Eric is the co-founder of XPEC. During his tenure at XPEC, he led the development of 3D and networking engines for multiple platforms. Furthermore, he also involved in the notable titles production of Bounty Hounds for PSP, Kung Fu Panda for Wii & PS2 and Dongfang Queshen for PSP published worldwide.

Yu Zeng

General Manager of Interactive Entertainment R&D Center
Tencent Games

Mr. Yu Zeng is General Manager of Interactive Entertainment R & D Center at Tencent Games with more than 8 years of experience of backstage system design and development. He joined Tencent in August, 2002. As software architect, he invented and designed the distributive service network architecture of the biggest casual games platform in China, Tencent's "QQ Game”, enabling vital features such as dynamic propogation, seamless upgrading and high error resilience. Before joining Tencent, he had worked for Huawei in Shenzhen City, China, a globally leading telecom service provider since 1998, where he was responsible for the development and maintenance of backstage servers of wired intelligent network projects from which he gained solid knowledge and experience of designing carrier-grade service devices. Mr. Yu Zeng graduated from Central South University of Technology in China majored in Information Engineering in 1998. After graduation he worked for The Research Institute of Posts & Telecommunications of Hunan Province, China.