ABOUT GDC CHINA
| ADVISORY BOARD
These seasoned industry professionals have volunteered their time to help construct GDC China's conference sessions. They work to ensure that the quality of the content provided to attendees is high-level, relevant, and timely. Their dedication is critical to the success of the conference.
GDC ADVISORY BOARD
Richard Tsao
Ubisoft Chengdu
Richard Tsao is currently Managing Director of Ubisoft Chengdu, located in Sichuan, China. Established in September 2007, the Western China studio currently employs 180 employees focused on creating online games for Asian and Western markets. The studio's most successful games shipped to date include The Smurfs & Co. for social networks Facebook and Mixi, and the downloadable title Scott Pilgrim vs. the World: The Game for Xbox 360 and PS3.
Richard's career in games development began at Microsoft, where he helped to ship games such as Dungeon Siege and Mech Warrior 4. He then moved to Crytek, shipping Far Cry and managing pre-production for Crysis before coming to Ubisoft Shanghai where he was responsible for projects including Tom Clancy's Ghost Recon Advanced Warfighter 2 for the PLAYSTATION 3 computer entertainment system. Before video games, Richard gathered a decade of development experience as a technical project manager and programmer for various client/server software projects, including deploying the first online billing system for MSN.
Richard's career in games development began at Microsoft, where he helped to ship games such as Dungeon Siege and Mech Warrior 4. He then moved to Crytek, shipping Far Cry and managing pre-production for Crysis before coming to Ubisoft Shanghai where he was responsible for projects including Tom Clancy's Ghost Recon Advanced Warfighter 2 for the PLAYSTATION 3 computer entertainment system. Before video games, Richard gathered a decade of development experience as a technical project manager and programmer for various client/server software projects, including deploying the first online billing system for MSN.
Yu Zeng
Tencent Games
Mr. Yu Zeng is General Manager of Interactive Entertainment R & D Center at Tencent Games with more than 8 years of experience of backstage system design and development. He joined Tencent in August, 2002. As software architect, he invented and designed the distributive service network architecture of the biggest casual games platform in China, Tencent's "QQ Game", enabling vital features such as dynamic propogation, seamless upgrading and high error resilience. Before joining Tencent, he had worked for Huawei in Shenzhen City, China, a globally leading telecom service provider since 1998, where he was responsible for the development and maintenance of backstage servers of wired intelligent network projects from which he gained solid knowledge and experience of designing carrier-grade service devices. Mr. Yu Zeng graduated from Central South University of Technology in China majored in Information Engineering in 1998. After graduation he worked for The Research Institute of Posts & Telecommunications of Hunan Province, China.
William Chen
Shanda Games
William Chen has served as Chief Technology Officer of Shanda Games since September 2011. Mr. Chen joined Shanda Games in December 2010 and served as the Vice President for product development. Prior to joining Shanda Games, Mr. Chen served as Technical Director at leading international publishers including Electronic Arts Inc., Disney Interactive Studios, Inc., and Activision Blizzard, Inc. and worked on leading titles including Call of Duty 3, Final Fantasy VII and Star Wars: Episode III: Revenge of the Sith. Mr. Chen holds a bachelor's degree in computer science from California State University.
Billy Hsu
DJL Worldwide
Billy Hsu is a computer game and software executive with extensive experience in development and operations in both US and China. Billy is currently the CEO for DJL Worldwide, where he consults for international investors and game companies in evaluating investment opportunities. Previously, Billy held various managerial positions at game and technology companies, including Electronic Arts (EA), Portola Dimensional Systems, and Autodesk. While working at EA, Billy built the Sims console franchise in US and then EA China Studio in Shanghai. Billy is a recognized expert in building and managing game studios for PC, Console to Online platform. He led AAA titles such as SimCity, The Sims, and Pogo China. Billy sits on the board of GDC China and speaks frequently at SIGGRAPH and other game and animation related events.
Haining Wang
Happy Elements
Mr. Haining Wang is the CEO of Happy Elements, which is a Top Game Developer on Facebook and one of the biggest social game developers in Asia. Before Happy Elements, Haining served at RENREN.COM (NYSE: RENN) as Senior Director. During that time, he was in charge of the open platform, value added service, the operation for web-game and the development of social game for RENREN.COM. From 2001 to 2007, Haining worked in IBM, ORACLE, SAP and served for marketing, sales and consulting business. At the beginning of 2000, Haining joined CHINAREN.COM as early-stage employee and worked at marketing department in CHINAREN.COM and SOHU.COM (later on).
Yingfeng Ding
Fantasy Studio of NetEase
Mr. Yingfeng Ding is the Deputy Director of Online Game Department & Product Director of Fantasy Studio (Fantasy Westward Journey) of NetEase. He joined NetEase in 2002 starting from the numerical design team of Westward Journey Online II and started leading the design and development work of Fantasy Westward Journey since 2003. Fantasy Westward Journeywas launched on Jan 16th 2004 and now as the No.1 MMORPG Game in China, still keeps the records of over 2.32 million peak concurrent users and more than 200 million registered user accounts as of today.
Mr. Yingfeng Ding started his journey in game industry from 1998 and he severed as chief designer of PC game named GuLongand his heroes at Shenzhen Gameking before joining NetEase.
Eric Chang
XPEC Entertainment Inc.
Eric Chang graduated from National TsingHua University with a Master degree in Electrical Engineering in 1990 in Taiwan. Currently working at XPEC as CTO, he is in charge of the planning and development of central technology for XPEC group. He has been working in the game industry for over 18 years. Since 1993, he has taken the role of lead programmer, programming manager, technical director, producer, production director or general manager during various phases in his career, and also has had many co-development experiences with North America and Japanese game developers such as NBGI, Activision, SCE Asia and Metro3D. He has participated in over 15 titles production across different video game platforms (PC, Saturn, Dreamcast, Xbox, Xbox 360, PS2, PSP, PS3, GBA, GameCube, NDS, and Wii) throughout the years.
Eric is the co-founder of XPEC. During his tenure at XPEC, he led the development of 3D and networking engines for multiple platforms. Furthermore, he also involved in the notable titles production of Bounty Hounds for PSP, Kung Fu Panda for Wii & PS2 and DongfangQueshen for PSP published worldwide.
Jian Shu
Shanda Games
Mr. Shu has served as the vice president of Shanda Games since January 2013. Since his joining in the company in 2003, Mr. Shu has served in numerous positions, including assistant general manager, general manager, deputy director, director and producer, etc. Under his leadership, the Research and Development team of Legend Studio was established. At the same time, Mr. Shu served as technical director at the Technical Center of Shanda Games, involving in game development.
Prior to joining Shanda, Mr. Shu worked for Shengli Oil Field and China Petroleum and Natural Gas Corporation from 1994 to 2002. Mr. Shu holds a Bachelor degree in petroleum engineering from Southwest Petroleum University.
Prior to joining Shanda, Mr. Shu worked for Shengli Oil Field and China Petroleum and Natural Gas Corporation from 1994 to 2002. Mr. Shu holds a Bachelor degree in petroleum engineering from Southwest Petroleum University.
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