Supervising Unit:
Ministry of Culture of the People’s Republic of China
Endorsing Units:
Shanghai Municipal Administration of Culture, Radio, Film & TV
Shanghai Municipal Economic and Informatization Commission
Organizing/Co-Organizing Units:
United Business Media (UBM)
Shanghai Municipal Information Service Industry Association
Co-Sponsoring Bodies:
Hong Kong Productivity Council (HKPC)
Advisory Board
These seasoned industry professionals have volunteered their time to help construct GDC China's conference sessions. They work to ensure that the quality of the content provided to attendees is high-level, relevant, and timely. Their dedication is critical to the success of the conference.
GDC China 2010 Advisory Board
Ding Yingfeng
Deputy Director of Online Game Department & Product Director
Fantasy Studio (Fantasy Westward Journey) of NetEase
Mr. Ding Yingfeng is the Deputy Director of Online Game Department & Product Director of Fantasy Studio (Fantasy Westward Journey) of NetEase. He joined NetEase in 2002 starting from the numerical design team of Westward Journey Online II and started leading the design and development work of Fantasy Westward Journey since 2003. Fantasy Westward Journey was launched on Jan 16th 2004 and now as the No.1 MMORPG Game in China, still keeps the records of over 2.32 million peak concurrent users and more than 200 million registered user accounts as of today.
Mr. Ding Yingfeng started his journey in game industry from 1998 and he severed as chief designer of PC game named GuLong and his heroes at Shenzhen Gameking before joining NetEase.
Billy Hsu is a computer game and software executive with extensive experience in development and operations in both US and China. Billy is currently the CEO for DJL Worldwide, where he consults for international investors and game companies in evaluating investment opportunities. Previously, Billy held various managerial positions at game and technology companies, including Electronic Arts (EA), Portola Dimensional Systems, and Autodesk. While working at EA, Billy built the Sims console franchise in US and then EA China Studio in Shanghai. Billy is a recognized expert in building and managing game studios for PC, Console to Online platform. He led AAA titles such as SimCity, The Sims, and Pogo China. Billy sits on the board of GDC China and speaks frequently at SIGGRAPH and other game and animation related events.
Eric Chang
CTO & Co-Founder
XPEC Entertainment Inc.
Eric Chang currently works at XPEC as CTO, responsible for the management of all game development related projects and technical R&D direction. He has been working in the game industry for over 15 years. Since 1993, he has taken the role of lead programmer, programming manager, technical director or producer during various phases in his career, and also has had many co-development experiences with North America and Japanese game developers such as NBGI, Activision and Metro3D. He has participated in over 15 titles production across different video game platforms (PC, Saturn, Dreamcast, Xbox, Xbox 360, PS2, PSP, PS3, GBA, GameCube, NDS, and Wii) throughout the years.
Eric is the co-founder of XPEC. During his tenure at XPEC, he led the development of 3D and networking engines for multiple platforms. Furthermore, he also involved in the notable titles production of Bounty Hounds for PSP and Kung Fu Panda for Wii & PS2 published worldwide.
Xu Xiao Yue
Lead Engineer
Ubisoft Shanghai
With 10 years experience in the video game industry both on PC and console productions, Xu Xiao Yue is one of Ubisoft Shanghai's foremost experts.
Since joining Ubisoft Shanghai in 1998, Xu Xiao Yue has worked as Lead Engineer on many international best-selling titles, including Rayman Rush (PlayStation), Tom Clancy's Ghost Recon® (PS2), Tom Clancy's The Sum of All Fears (PS2), Tom Clancy's Ghost Recon® 2 (PS2), Tom Clancy's Ghost Recon Advanced Warfighter® (Xbox) and Tom Clancy's Ghost Recon Advanced Warfighter® 2 (PS3, online). He has also contributed to other projects such as Rayman® 3 (GameCube), Tom Clancy's Rainbow Six® 3 (PS2), Tom Clancy's Splinter Cell Double Agent® (Xbox360) and Tom Clancy's EndWar™ (Xbox360, PS3 & PC), the most recent creation to come out of the Shanghai studio, a game that was awarded Best Strategy Game from the Game Critics at E3 2008.
In many of the projects mentioned above, Xu Xiao Yue had the opportunity to lead teams of over 20 people and to actively contribute to the overall smooth-running of his projects. With every console shift, Xu Xiao Yue has proven to be a true technological pioneer, taking the next-gen head-on. He was one of the driving forces behind the studio's first PS3 (Ghost Recon Advanced Warfighter® 2) and PS2 (Ghost Recon®) projects; he was also involved in the studio's first Xbox 360 game. Every time Xu Xiao Yue takes on a new challenge, he sets standards for future projects.
Xu Xiao Yue is a graduate of Zhejiang University (class of 1996).
Xiangdong Zhang
Chief Producer
Shanda Games
Xiangdong Zhang has served as the Chief Producer for Shanda Games since April 2008. Previously, he served various positions including Director of Product Management Center and Senior Vice President of Shanda Group. Currently, he is the lead producer of MirII, Maple Story, LaTale and BNB. Mr. Zhang joined Shanda in 2001 and has played a key role in the management and operations of MirII since the title’s licensing in 2001. Prior to joining Shanda, Mr. Zhang worked with China.com from 1998 to 2000 and with Shenzhen Jinzhita Computer Company from 1997 to 1998. He holds a bachelor's degree in chemical engineering from Dalian Institute of Light Industry and an executive MBA degree from Fudan University in Shanghai.
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